Tag: SMRTMR.
Tracking Product Intent: Tools and Techniques for ...
Learn how to track product intent accurately using the right tools, behavioral signals, and data architecture. A practical, real-w...
Using Product Intent for Lead Scoring: Enhancing L...
Learn how product intent transforms traditional lead scoring into a revenue-driven qualification model. A practical, Marketo-first...
The Impact of Product Intent on Sales Enablement |...
Discover how product intent transforms sales enablement by prioritizing buyer readiness, accelerating deal velocity, and empowerin...
Integrating Product Intent with Customer Journey M...
Learn how to integrate product intent signals with customer journey mapping to drive better attribution, pipeline velocity, and re...
Building a Winning Predictive Scoring Model: Essen...
Learn how to build a winning predictive scoring model by incorporating essential data inputs like behavioral, firmographic, and in...
The Art of Lead Nurturing: Crafting Effective Auto...
Discover the art of crafting effective automated campaigns in Marketo. Learn strategies for lead nurturing that drive conversions ...